MADE IN CALIFORNIA

The Made in California Labeling & Marketing Program is administered in partnership with The Governor’s Office of Business and Economic Development (GO-Biz), the California Office of the Small Business Advocate (CalOSBA) and California Manufacturing Technology Consulting (CMTC). The Made in California Labeling and Marketing Program aims to:

• Strengthen the state’s economy by enhancing the visibility and competitiveness of California’s manufacturing sector
• Provide California manufacturers with an opportunity to expand their market reach and elevate their brand presence both statewide and globally
• Support the state’s diverse manufacturing sector, which ranges from innovative electronics and aerospace to food and beverage and everything in-between

Find the Made in California Labeling & Marketing Program Regulations here. [insert link to regulations here.]

The program is open to all manufacturers in California whose products meet the eligibility requirement of being at least 51% “Substantially Made” in California. The application process provides real-time eligibility verification, letting businesses know right away if they meet program requirements!

To be eligible for the Made in California Labeling & Marketing Program, products must be considered “Substantially Made” in California. This entails completing an action that contributes at least 51% of the product’s total operating costs through manufacturing, assembly, fabrication, or production occurring in California to create a recognizable product. “Substantially Made” does not include the act of packaging a product.

• Companies looking to source California-made products and goods
• Consumers seeking authentic California-made products

• Company information and main contact’s details
• NAICS code(s), and certifications (SB/DVBE etcetera)
• Company logo & company description
• Percent of direct labor costs in California
• Percent of direct material costs originating in California
• Percent of indirect costs in California
• Percent of production costs in California (for those who use a contract manufacturer/packer)

Licensees in good standing can use the Made in California label on their products, benefit from statewide and national marketing efforts, network with other manufacturers, and gain access to information on state incentives, financing programs, and manufacturing events.

You have the option to apply for multiple products simultaneously, however, each licensing agreement is issued on a per-product basis. If you release a new product after your licensing agreement has been approved, you will be required to submit a new application for each product line.

No, your company does not have to be headquartered in California to apply. If your business is legally operating in California, maintains a permanent manufacturing operation within the state, and your product(s) meet the “Substantially Made” [link to “Substantially Made” FAQ] criteria, companies based in other states or countries are encouraged to apply.

The Made in California Labeling & Marketing Program is a self-attestation program that requires all approved applicants to sign an agreement attesting that all products listed on the Made in California website, utilize the Made in California label, or promote their products as such satisfy the definition of “Substantially Made” [insert link/anchor to “Substantially Made” FAQ] Licensees agree if any of these products no longer satisfy the definition of “Substantially Made” in California, they will immediately remove them from the Made in California database and stop any usage or promotion of any kind that designates the product as Made in California. Additionally, licensees agree that representatives from the Made in California Labeling & Marketing Program may reach out for clarification on any information submitted on an application.

A database of licensed Made in California products in good standing will be listed on a searchable database coming soon! Sign up [insert link] for updates from the Made in California Program.

To apply, visit the program’s official website and complete the online application form. More on eligibility requirements here. [insert link to eligibility]

For low-cost, licensees who meet eligibility requirements receive a two-year agreement allowing usage of the Made in California logo and branding for low-cost. Tiered fees are based on number of employees. [Insert link to Fees]

The program promotes companies through various channels, including social media, content marketing, press outreach, and partnerships with local and national media. The official label also boosts credibility and consumer trust in your products.

Yes, eligible companies can use the official label on their products, packaging, point-of-sale materials and on in-print, digital and online marketing materials, helping assure consumers and procurement officers of the product’s quality and origin.

By promoting California-made products, the program supports local manufacturing jobs and contributes to the state’s economic development, fostering innovation and sustainability across various industries.

For more details, visit the official website [insert website] or contact the Made in California Program [insert contact info miclabel@cmtc.com]. You can also subscribe to the program’s newsletter for updates and announcements here [insert link to subscribe.]